KFC: The Other Sanders

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86

Agency
Reprise

Client
QSR Stores Sdn Bhd

Product/Service
KFC

Brief
With over 57% KFC staff being women, we wanted to celebrate them on International Women’s Day. But how do we join the voices of change without paying lip service as many brands tend to do, or courting controversy?

Solution
On International Women’s Day, we replaced the Colonel’s face with his wife’s, Claudia, who played an unsung yet significant role in the success of KFC – and shared her story across various touchpoints. It allowed a conservative country to celebrate our fairer, better, stronger selves. In the end, it was a simple logo takeover but the whole world noticed.

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