QSR Stores Sdn Bhd
With over 57% KFC staff being women, we wanted to celebrate them on International Women’s Day. But how do we join the voices of change without paying lip service as many brands tend to do, or courting controversy?
On International Women’s Day, we replaced the Colonel’s face with his wife’s, Claudia, who played an unsung yet significant role in the success of KFC – and shared her story across various touchpoints. It allowed a conservative country to celebrate our fairer, better, stronger selves. In the end, it was a simple logo takeover but the whole world noticed.