Octomedia’s origins date back to 1972, when Inside Retail – the business’s flagship brand – was born. Skip 42 years, and despite a clunky web experience, readership and brand recognition were high while subscription rates, although on the decline, were still healthy.
Cue two tech-savvy entrepreneurs, Nati Harpaz (current Chairman of Octomedia and Co-founder of B2B marketplace Tradesquare) and Oliver Ranck (current Octomedia Director and Co-founder of Future Neutral) who took on the business in early 2014. Both came from entrepreneurial backgrounds, with a good understanding of technology and digital: a key focus of their turnaround plan for the business.
Many would relate to hard work being an important part of any growing business, and with a team of just seven, the early days of Octomedia were exactly that.
In four short years, the publishing business grew from one masthead to five, achieved an impressive 10 times organic growth and established one of APAC’s largest retail industry expo and conference.
Today, the business is recognised as a global, award-winning B2B media hub committed to creating impact through content.
Octomedia’s team of media and marketing executives, journalists, editors, marketing and technical professionals have a proven track record of understanding and captivating audiences. It’s in our DNA.