AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has announced today the appointment of Vivian Yen as Vice President, Taiwan.
Yen previously held leadership roles in media agencies and ad tech companies including General Manager of MediaCom Taiwan, Vice President of ZenithOptimedia Taiwan, and Chief Executive Officer of Advanced Pioneer International, which was later sold to Group M.
Prior to joining AdAsia Holdings, Yen was also an investor in several e-commerce and travel tech companies, and a marketing consultant for marketing tech and data analytics firms.
“With Taiwanese marketers shifting towards a more digital-first approach, AdAsia Holdings is primed to allow businesses to reach their audiences better. I am confident of enhancing the unique exponential growth of AdAsia Holdings, and am excited to join an energetic and talented team in Taiwan,” said Yen.
Yen will drive business growth for AdAsia Holdings’ Taiwan office and oversee the company’s sales teams in Taiwan. This move closely follows the appointment of Vivek Misra as VP, Corporate Strategy.
Kosuke Sogo, CEO and co-founder of AdAsia Holdings said: “Vivian brings with her extensive experience in this industry across agency and tech roles, and her appointment enhances our push to enable marketers, advertisers and publishers to leverage on intelligent solutions to drive returns.”
Since starting out in April 2016, AdAsia Holdings has expanded to 10 cities in nine countries, with a global headcount of over 130 staff. The company offers end-to-end solutions across online display, native and video advertising, and influencer marketing.