AirAsia has named Spencer Lee as CEO of BIG Loyalty Sdn Bhd, a company in which AirAsia Group Bhd has a majority stake and owns and operates the AirAsia BIG Loyalty program.
Lee joined AirAsia in 2006 and took on various roles in marketing and the development of ancillary income, culminating in his previous role as commercial director of AirAsia Malaysia, where he spearheaded a number of projects across the Group, including the AirAsia BIG Loyalty program. He was most recently chief commercial and strategy officer of Redbeat Ventures, AirAsia’s digital ventures arm.
Lee is a member of the World Federation of Advertisers (WFA) and Malaysia Advertisers Association (MAA). Spencer is a Commerce graduate from Curtin University of Technology, Perth.
“Lee has been with us for more than a decade and brings with him wealth of experience and a proven leadership track record. More importantly, he knows the business inside out,” BIG Loyalty Sdn Bhd director Tan Sri Tony Fernandes said in a statement.
“We have big plans to make AirAsia BIG more than just an airline loyalty program and transform it into a comprehensive lifestyle platform, and we trust Lee will lead the team to realize our vision,” he said.