Themed Attractions Resorts & Hotels (TARH) has appointed IGNITE Kuala Lumpur as its new creative agency-of-record (AOR) for its Desaru Coast brand. The selection of the FCB Group’s boutique agency comes as a result of a pitch exercise and will see IGNITE tasked with managing the brand.
Located in the southern state of Peninsular Malaysia, Johor, Desaru Coast is touted to be Malaysia’s most anticipated premium integrated destination resort comprising globally renowned hotels and resorts, two championship golf courses, a themed water park, a retail village and a conference centre.
“Travel and tourism advertising is always a lot of fun. Launching Desaru Coast is a great opportunity to be part of something iconic that will change the landscape of tourism in Malaysia.” Ong Shi Ping and Shaun Tay, IGNITE’s chief creative officer and chief executive officer said.
TARH’s chief commercial officer Philip Whittaker added, “We are looking forward to this partnership with IGNITE Kuala Lumpur and are confident that together, we can strategically position Desaru Coast as the brand that will elevate the tourism industry in Malaysia.”