Since emerging nine years ago on the streets of San Francisco, the edgy digital disruptor has upended an entire industry business model and made ride sharing cool.
But Uber’s ride to success has been far from smooth. Behind the slick marketing an aggressive corporate culture has been at work.
Using sophisticated cyber weaponry, the company has deployed an astonishing array of tools enabling it to dominate the ride-sharing game.
Four Corners has been given access to its global tech hub, where engineers are working on everything from electric scooters to flying taxis.
As Uber prepares for its first public share offering, Four Corners investigates how the company has been outfoxing regulators and outmuscling its competitors around the world.
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