Mindshare Malaysia has won S P Setia account following a competitive pitch. The global media agency network of WPP, will be responsible for S P Setia’s media account for a period of one year. Zenith Malaysia is the incumbent.
“The agency is excited to be the partner of S P Setia to bring its “Live, Learn, Work, Play” concept to live through Mindshare’s adaptive marketing approach,” said Cindy Chia, managing director of Mindshare Malaysia.
Meanwhile, S P Setia is a property developer in Malaysia that develops townships, eco-sanctuaries, luxury enclaves, high-rise residences, commercial and retail as well as integrated mixed developments.