iFlix To Produce Its Own Original Content for Southeast Asia Market

The Malaysia-headquartered business claims five million registered users across 10 countries — it recently branched out into Africa and the Middle East — for its service which costs around $3 per month. Beyond cheaper pricing, Iflix has differentiated itself by hosting local content as well as Western programming, but today it announced that it has commissioned its first original drama series, Magic Hour, and a comedy series that will be localized in three countries.

Magic Hour is an eight-part series follow-up to the 2015 Indonesia hit film of the same name, and it will feature the same two lead actors who stared in the big screen production. There’s no timeframe on when it will be released, but Iflix has high hopes given that the film itself was Indonesia’s fifth-highest grossing movie of 2015.

The comedy series is an altogether different production that Iflix said will bring “humour previously only heard in comedy clubs” to the streaming service. Also an eight-part series, it will be localized in Malaysia, the Philippines and Indonesia with each version containing its own hosts and local cultural take.

In addition, Iflix is also working to get quick access to locally produced cinema films in Southeast Asia, its primary market. To that end, it said it has agreed to a deal with Malaysia-based indie firm Skop Productions — and its Viper Studios affiliate — that will see its films brought to Iflix as soon as 20 days after they complete their cinema run. In addition, Skop will produce an undisclosed mini-series that will air exclusively on Iflix.

“We are thrilled to work with local top tier industry players to offer our members so many of the region’s top entertainment franchises, whilst supporting them in broadening their distribution channels out of cinema,” Sean Carey, the former Netflix executive who recently became Iflix chief content officer, said in a statement.


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