TubeMogul Inks New Deal With Tapad

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SINGAPORE, December 7, 2016 – TubeMogul, a leader in brand advertising software, today announced an APAC partnership with Tapad, the leaders in cross-device marketing technology. The deal extends throughout Southeast Asia, with Singapore as the first market to go live, effective immediately.

With this partnership, TubeMogul’s APAC clients can improve their reach, relevancy and – through enhanced sequencing – their ability to connect with audiences in a unified way across devices. This is accomplished through Tapad’s Device GraphTM, which determines how devices are related to each other and connect to a user, building a unified, cross-device view of behaviors and transactions. Clients will also achieve much greater efficiency with their marketing spend.

“There is a tremendous demand from clients, partners and brands alike in APAC for truly unified cross-device solutions,” says Pierre Martensson, GM of Tapad APAC. “With TubeMogul’s strong presence in this region, this partnership will play an important role in helping these regional clients better understand and market to users across screens.”

“As consumers move from device-to-device seamlessly throughout their day, so too must our marketers as they execute their campaigns,” says Tai Morshed, TubeMogul’s Head of Enterprise Sales (Southeast Asia). “Partnering with Tapad, the leader in cross-device technology, TubeMogul is able to directly address the need for a cross-device view. Better targeting and heightened efficiency results in cross-screen strategies that work harder for our customers throughout the region.”

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