GOODSTUPH, the social influence marketing agency has appointed Eugenia Tan as its Managing Director for the Singapore market. She is taking over the role from founder Pat Law, who will focus on the agency’s regional expansion plans.
Tan was previously Director of Strategy, where she joined in 2012. She leads the accounts such as Bosch, KeppelLand, and Singtel.
According to GOODSTUPH, Tan was instrumental to winning of the Changi Airport pitch in 2015, along with the agency’s recent win of Singtel, bagging social and content specialist duties. Under her lead, GOODSTUPH alongside with its client, William Grant & Sons, won Marketing Events 2015’s Event Agency of the Year and Event Marketer of the Year.
Prior to her stint at GOODSTUPH, Tan was regional category marketing manager at Givaudan for its personal wash and haircare category, handling duties including research and information analysis for trends, to name a few. Before that, she was a senior account manager at OgilvyOne Worldwide Singapore for over 5 years.
“Since joining the agency in 2012, Tan has been instrumental to our growth. As we boost up our mid-weights progressively this year, we need a strategic mind with a passionate spirit to lead our people to the next frontier. With her astuteness, tenacity and unwavering integrity, I have no doubt she’s born to lead the way,” Law said.